To boost consumer confidence at the point of purchase online, the web marketing team proposed creation of a video series that summarize, differentiate and confirm features and functionality for each flavor of Sage 50 software.
Each video targets a specific customer profile, from single-user to enterprise-level businesses.
I gathered input from sales, marketing, user experience, product and legal, and developed four scripts. Once finalized, I roughed out visuals and developed four animated promo variations. I directed, recorded, and edited voice over working with an internal voice talent, and I added a musical selection by my friend, Pat Strawser.
The iconic illustrations are mostly original with a few simple modifications from a set of stock icons to speed up the production, including a few tool icons (screwdriver, wrench, saw, etc.), the forklift, the tractor-trailer, a stop watch and a pad lock. The line elements drifting in the background were part of the Sage brand, along with the color palette.