The videos below were created to introduce and instruct users on features to work more efficiently. Working with the subject matter expert, I created a library of branded, animated videos for explaining specific tasks.
The usability team identified which features should be addressed with a video, and a trainer developed the scripts which I edited for mechanical errors/improvements. I then worked with voice talent by phone using a studio in New York, and I edited and added audio to each video. I added WebTrends scripts to the html pages that contain each video for tracking purposes.
I animated intro graphic branding treatment (the character was designed by an agency), adding the musical chime at the beginning of each video from a song by my friend, Pat Strawser. I typically animated the character at the conclusion of each video.
I also created designs to support Sage Advisor, including a landing page, YouTube channel, custom video player, in-product launch pad, and interactive map created for enrollment into Sage University courses. The landing page showcases the 'Show-me-how' videos, and also includes other videos created by an agency. The page design meets corporate branding guidelines, and I also wrote the descriptive copy for each section.