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Personalization incubator: "Churnbusters" Churnbusters bolt-on offer was an early personalization experience designed to recognize and retain high-value customers ('whales') by offering extra data when they search 'unlock' - tantamount to unlocking their device and abandoning their AT&T contract. I introduced the project in a design-thinking workshop and gathered additional feedback from a variety of perspectives including five from usability testing, several from support and other groups. A major conclusion for taking advantage of big data profiling for retention was to be proactive - drive loyalty through special offers and rewards for long-time customers, preventatively diagnose and replace old equipment by drop-shipment, text plan recommendations and price matching as conditions warrant across the market.

IRU Discount Program IRU customers are employees of companies who have relationships with AT&T. They can login to IRU pages to verify eligibility for discounts or to view offers. I redesigned the landing page, along with several other IRU projects. Yes, we redlined everything and worked with developers to ensure fidelity to the comps.

IRU Coupon Design for IRU coupon, unsubscribe modal and very sexy instructional modal.

IRU adaptable banner widget variations (legacy-style) Adaptable AT&T-branded banner provided to IRU partners in several sizes and colors. The developer based the idea on a similar responsive weather app. Ain't it purty? Betcha' can't eat just one. So, I'm showing them all, in a chorus line.

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