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Logo contest submission: AT&T Design Jam, Atlanta 2018

The contest called for a design that captures the spirit of AT&T designers gathering for creative collaboration and experimentation. A night of alternating sleep and brainstorming yielded the classic cartoon motif of alley cats sitting on a fence, howling in the moonlight, and someone throwing a shoe. The submission date also happened to coincide with a full moon.

The new AT&T color scheme of black, blue and white served the theme well as the colors of night - darkness, shadows, and moonlight. I wonder if they are intended to suggest 'prime time' with the new entertainment focus.

The three cats satisfied my wish to represent a harmonious merger of the three companies - AT&T, DTV, & Time Warner. An extended metaphor might also suggest AT&T sitting on a fence, pending resolution in the March 19th court date with the DOJ...and who's throwing that big shoe?

Lastly, for anyone who is concerned that there is no logo featured in the design - that's no's a space station.


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